Helping Dealers Close Leads: Digital Dealer Show & Webinar Recap
We're helping dealers across the country improve their customer experience and close more sales!
This October, Alicia Von Bokel, Performance Manager at Maritz, attended Digital Dealer and led the well-received speaking session "Response Robot or Lead Detective: What Makes Up Your BDC/Internet Department?" where she gave real examples of lead responses from dealers she's worked with, along with identifying the areas of improvement in each one. Audience members had signs that indicated good and bad responses, so they could play along and engage with the content.
Following that live speaking session, Alicia followed up with a webinar with Digital Dealer titled "From Robots to Detectives: How to Elevate Your Team's Internet Sales Success," which was a follow-up message to her live session.
During both sessions Alicia demonstrated how to close more sales by investigating lead details within CRMs. Additionally, the presentations reviewed the following:
- Why a "one size fits all" response strategy cannot produce replies and responses.
- How to become a Lead Detective and gain insight into the strategies and CRM tricks that will maximize contact and engagement rates with leads.
- Getting to know your Lead Sources better. They are not all the same! Each one offers something unique to your customers, and AI can't always do the job.
Alicia’s ultimate goal: Instill each participant with a sense of agency to take on a Lead Detective role.
Missed the sessions? You can catch the recording for the webinar "From Robots to Detectives: How to Elevate Your Team's Internet Sales Success" here!
More About Alicia Von Bokel
With an impressive tenure of over 15 years in the automotive industry, encompassing roles such as Sales Consultant, BDC/Internet Manager, Assistant Sales Manager, F&I Manager and District Sales Manager, Alicia brings a wealth of experience to the table. This expertise puts her in a unique position to assist dealerships across the nation. Currently serving as a Performance Manager for Internet Sales Coach, she collaborates with dealerships nationwide, offering a targeted solution aimed at improving CRM utilization. Her hands-on training involves delving into clients’ CRMs and extracting real examples of lead responses to discuss with sales teams. These discussions aim to refine sales processes, optimize CRM use and hone lead management skills.
See how coaches like Alicia can help your dealership customer experience and turn more leads into sales with Internet Sales Coach.
Topics: Coach's Corner
