LEAD RESPONSE ANALYSIS

Analysis reviewing the staff's lead handling efforts

THE ANALYSIS

This evaluation can help you identify opportunities and gauge improvement. Analysis including scorecard and screenshots reviewing the staff’s lead handling efforts in the following areas:

  • Email
  • Phone
  • SMS
  • Video

 

Individual Pages
Scorecards
MA_LRA_Sell Sheet_Assets-16
Screenshot review of lead handling efforts
Scoring Page-1

Recommendations for improvement

DASHBOARD

Momentum Performance Analytics is your real-time dashboard to dive deep into analytics, charts, and data visualizations for the most effective evaluation.

Digital assessments come housed in the robust Momentum Performance Analytics portal, your 24/7 hub to access all your dealers’ real-time data, filtered as you see fit. Once inside the interactive Momentum dashboard, you’ll gain invaluable insights into your stores’ performance:

  • Charts
  • Data visualizations
  • On-demand videos of past training sessions
  • In-depth reporting
  • Regional averages
  • Built-in educational resources
LRA-iPad Mockup

DIGITAL ASSESSMENTS

Client Program Highlight: Automotive OEM Program

Maritz Automotive was awarded business to run Lead Responses Anlayses on dealers attending corporate training functions across the nation. We ran 1,032 assessments, each of which involved reviewing email, phone, text and web chat responses from dealerships. These analyses were provided to the dealers at the training events. Some interesting stats from the study were also gathered for the OEM to review, such as the following:

MA_LRA_Sell Sheet_Assets_Did not address specific questions

64%

Did not address the specific questions asked

MA_LRA_Sell Sheet_Assets_No confirmation of price or availability

50%

Did not confirm availability and give a price

MA_LRA_Sell Sheet_Assets_No follow up via email

24%

Did not follow up after day one

MA_LRA_Sell Sheet_Assets_No phone follow up

48%

Had no phone follow up after day one

 

Identify opportunities in your dealership's lead handling efforts