The customer journey is a long and winding road, one rife with distractions, diversions and unmarked signs. Add into the mix dealers who aren't properly handling and responding to leads, and it's no wonder why customers get lost before even seeing the showroom floor.
Maritz Automotive and the Cadillac Next Level Leads Workshop series aim to provide dealers with a roadmap to keep shoppers on the right path—the path to purchase.
What is Cadillac Next Level Leads?
Cadillac Next Level Leads is a highly interactive, cutting-edge workshop that gives GM and Cadillac dealers direct access to industry-leading experts like Maritz Automotive. Event attendees will gain data-driven insights, discover the latest customer shopping trends and tactics, and explore the numerous optimization tools that have been proven to convert more digital and phone leads to sales.
Maritz Automotive's Digital Experience experts will be conducting sessions throughout the summer-long U.S. tour. These sessions cover techniques that improve lead-management efforts relative to the typical (and even atypical) customer journey. Additionally, the Maritz Automotive team will discuss their Cadillac Leads Execution Excellence (LEE) program, which coaches and trains dealers' salespeople to better understand the "lead behind the lead."
By fully understanding their leads – where they originate, what they're requesting, the "hidden" intent, etc. – Cadillac and GM dealers can eliminate canned email responses and build robust follow-up strategies that foster better dealer-consumer relationships and immediately improve close rates. Not only do these strategies drive sales in the now, but they also enable dealers to gain competitive long-term advantages, such as better customer retention rates, increased fixed-ops opportunities and more positive online reviews.
All customer-facing and customer-oriented professionals within the auto industry will find these in-person workshops to be beneficial. However, Cadillac Next Level Leads sessions are designed and built specifically for GM and Cadillac team members in these dealership roles:
- Sales Managers
- BDC Managers
- BDC Representatives
- Sales Consultants
- Internet Managers
In addition to leveraging the insights and techniques provided by Maritz Automotive, participants will also be able to review presentations from and have discussions with other vendor partners, such as Google and GM Financial.
Cadillac Next Level Leads Workshop Locations & Dates
The Cadillac Next Level Leads summer roadshow will host numerous in-person sessions throughout the continental U.S. Dates and locations for the lead-conversion workshop series are as follows:
- June 16, 2022 – Detroit, MI
- June 23, 2022 – Atlanta, GA
- July 13, 2022 – Dallas/Irving, TX
- August 18, 2022 – Chicago, IL
- August 23, 2022 – Boston, MA
- August 25, 2022 – Austin, TX
- September 13, 2022 – LA/Irvine, CA
- September 15, 2022 – San Francisco, CA
- September 20-21, 2022 – Orlando, FL
- September 22-23, 2022 – Rutherford, NJ
As an IMR-Approved turnkey product, Cadillac Next Level Leads Workshop registration fees ($150/attendee) may be eligible for reimbursement. Please speak with your vendor partners to learn more about what documentation is required to submit a claim.
Click here to learn more and RSVP to any or all Cadillac Next Level Leads events. Inquiries, comments and registration requests can also be sent to GMCadillacWorkshops@travelhq.com.
Topics: Celebrating Success
